Partner Profile: Swirl

Powering the Mobile Presence Ecosystem.

 

Swirl Partners with Current by GE

 

Who is Swirl?

 

Swirl offers leading retailers the industry’s first complete mobile presence management and marketing platform. By leveraging digital location signals including GPS, WiFi, Visible Light Communications, and Bluetooth Low Energy beacons in their brick and mortar stores, leading retailers rely on Swirl to generate greater value from every shopper visit. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.

 

Swirl + Current, powered by GE

 

Swirl will leverage Current, powered by GE’s Indoor Positioning data to provide retailers with proximity information to power the Swirl Mobile Presence Platform for highly personalized cross-channel marketing. The joint solution will enable advanced location marketing and analytics, help enterprise retail marketers drive store visits, grow basket size, increase conversion rate, and a host of other key retail objectives.

 

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